Once your property begins to build a profile, a digital marketing solution can help reach out to the guest prior to their next arrival with special offers, during their stay with upgrade options and service availability, or after their stay to thank them for their patronage and encourage them to return. By implementing a customizable set of robust technology solutions, your property can add information to the guest or player profile at every touchpoint, whether it be during booking, when checking in, while shopping, or while ordering food and beverage on the casino floor. By starting with the booking process, guests and players can customize reservations all over the property they can book hard-to-get show tickets, reserve a table at one of your restaurants, reserve a specific seat in an area of the casino, and pre-select activities and services available at your property. What technologies do we need to create and manage profiles?īefore the player or guest even enters your property, you have the opportunity to learn more about them. By implementing the right technology solutions, casinos and hotels have a better understanding of their guests and their behavior, and can give them several reasons to visit, stay longer, and spend more money on-site. Gaming properties around the world need technologies that help them predict behavior and anticipate preferences in order to capture as much of their spend as possible. By learning about your guests, you can provide them with customized options, elevate their experience, and give them a reason to stay on property. While 75 percent of 2021 Las Vegas visitors gambled during their visit, many also spent their money on other activities, entertainment options, and services. gross gaming revenue topped $53 billion in 2021, 21 percent more than the previous record year in 2019. Why is it important for my property to create player or guest profiles?Ĭreating a guest profile is an important step in building player and patron loyalty.

Make sure your team members have the tools in place to help them know your guests, anticipate their preferences, and provide the best service possible. There are several technology solutions available today to help casino resorts build player and guest profiles to help personalize their visits and encourage them to spend more money at your property. This year is on track to be a record year in gaming revenue, and your property needs to be first in line to capture that guest spend.

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